Who it is for
For job seekers who keep getting filtered out and want to tailor their CV and cover letter to beat both the bots and the humans, every single application.
Beat the bots and the humans: tailor your CV and cover letters for every application.

Most job-search advice fixes one thing — making your resume look better with cleaner formatting, stronger verbs, a tidier layout. But there are two problems standing between you and the offer, and you'll solve both.
You've found a role worth applying for, the deadline is close, and you're staring at a job description, your master resume, and a blank cover letter. You'll know exactly what to do with all three.
For job seekers who keep getting filtered out and want to tailor their CV and cover letter to beat both the bots and the humans, every single application.
You'll see how much of the resume from your last application was patched together from a document you wrote three jobs ago — and why that quietly costs you.
You'll understand why five years of experience, the right tools, and results that match a marketing manager job description almost line for line can still fail the very first test.
You'll resolve the contradiction recruiters hold at once — "I barely read cover letters" — and write the kind nobody skips.
You'll learn to survive the scan that comes before the read, when a recruiter has eighty to a hundred resumes open for one role and a shortlist due by end of week.
Work through this in a single session or across a few days. Check each item when done. Header.
Take three bullets from your most recent role and rewrite each with one formula: verb plus scope plus result plus timeframe or method.
Run through this before submitting any application. Each "no" is a fix opportunity, not a failure. Headline and Summary.
Start from the template, then rewrite it in your own voice: your role and level, your years or defining experience, your strongest contribution, and the environment where you work best.
Before your next cover letter, list every piece of information in it that isn't already in your resume. If that list is empty, you've written a summary paragraph, not a cover letter.

EPUB, PDF, and HTML are included so the book can work on an e-reader, as a designed copy, or as a searchable desk reference.
For e-readers and reading apps.
The designed edition with diagrams and layouts intact.
Searchable, copy-pasteable, and practical as a reference.
Yes. You get the complete edition, including the chapter sequence and internal materials described on this page.
EPUB, PDF, and HTML are included so you can read on an e-reader, keep a designed copy, or use the searchable browser version.
Because this is an instant digital download, broad change-of-mind refunds are not offered after the files have been accessed. Refund requests are reviewed within 7 days for duplicate purchases, accidental purchases before access, access failures we cannot fix, wrong files, corrupted files, or pages that materially misdescribe the book.