Who it is for
For solo and small-shop consultants who want their research, decks, and deliverables to command the fees of a much bigger firm.
Research, decks, and deliverables that let you bill like a much bigger firm.

A two-person advisory shop in Lisbon bills a private-equity client €180,000 for a six-week commercial due-diligence sprint. A global firm quotes the same client €1.4 million for work that looks, on paper, nearly identical.
A buyer signs a $90,000 scope on Monday. By Friday you're running primary interviews, a deck is half-built, an invoice schedule is set, and a second prospect wants a proposal by Tuesday.
For solo and small-shop consultants who want their research, decks, and deliverables to command the fees of a much bigger firm.
You beat a national firm on its own turf: when a regional health system runs a small competitive process, you out-research its four-person team and benchmark-heavy deck.
You let the scope tell clients what they're buying and the fee tell them what it's worth—so you stop billing by the hour.
You deliver a nine-player competitive teardown, a primary-research read on buyer sentiment, a forty-slide deck, and a financial model in twelve working days—work a large firm staffs with five people.
You ensure that when a procurement team later asks the client "what did you actually get for that fee?", there's a clear answer—long after the final deck ships and the last invoice clears.
You're scoping a market-entry study for a mid-market software client. Priced by the hour, 120 hours at €200 reads as €24,000 of labor—a number the buyer negotiates down, because labor is a commodity they can re-source.
You run a small data-analytics consultancy bidding against larger firms and losing on price. Your site lists dashboards, data pipelines, machine learning, and "strategic insights," so a buyer can't tell you apart from twenty others—they ask your day rate and compare it to a 40-person shop that feels safer.
Before you commit to a position, run it against these checks. A strong position passes all five; a weak one fails on substitutability or budget.
The output that compounds is a framework you own. Take the raw material from a current project, write down the three to five trade-offs that kept reappearing in your interviews, then find the organizing axis.
Before you send any SOW, run each deliverable through five questions; if you can't answer one, the line isn't done. Countable—is there a number bounding the effort? Format-locked—does the client know exactly what artifact arrives?

EPUB, PDF, and HTML are included so the book can work on an e-reader, as a designed copy, or as a searchable desk reference.
For e-readers and reading apps.
The designed edition with diagrams and layouts intact.
Searchable, copy-pasteable, and practical as a reference.
Yes. You get the complete edition, including the chapter sequence and internal materials described on this page.
EPUB, PDF, and HTML are included so you can read on an e-reader, keep a designed copy, or use the searchable browser version.
Because this is an instant digital download, broad change-of-mind refunds are not offered after the files have been accessed. Refund requests are reviewed within 7 days for duplicate purchases, accidental purchases before access, access failures we cannot fix, wrong files, corrupted files, or pages that materially misdescribe the book.