Who it is for
For anyone who wants to write newsletters and campaigns that convert, using plug-and-play prompt templates.
Content & Marketing / Beginner
The Email That Sells
Write newsletters and campaigns that convert — with plug-and-play prompt templates you can put to work today.
The problem
It starts with the situation you're actually in.
Most email advice is written for people who already get email. It assumes you know what a conversion rate is, that you've run a campaign, that you want to optimize rather than start.
Get email wrong and the stakes are real: CAN-SPAM's opt-out rules, GDPR consent, and the FTC's caution on AI and customer data all shape what you can send. You'll work from accurate ground — opt-out and consent handled correctly, a corrected Morning Brew and The Hustle growth story, and benchmarks treated as illustrative rather than gospel.
Outcomes
What you'll be able to do.
Your List Is Not "Subscribers" — It's People With a Reason
You'll treat your list as people who subscribed for a reason, not anonymous "subscribers" — and write the kind of email they open instead of delete on sight.
Close the Gap Between Opened and Acted
You'll close the gap between opened and acted, so a subject line that earns the open — curiosity, a real deadline, something specific — leads to action instead of an immediate close.
Two Formats, One Inbox
You'll handle campaigns and newsletters as two formats in one inbox: build a list, write subject lines that get opened, then run the right playbook for each.
Solve the Dashboard Problem
You'll read the numbers after you click send, turning what an email reports back into your next improvement instead of a dashboard you ignore.
Inside the book
A closer look at the work inside.
The Mental Model This Book Builds On
Every email decision comes down to one question: does this serve the reader's interest and your goal at the same time? It sounds obvious, but most weak emails fail because they serve only one side.
Build Your Audience Brief Before You Write Anything
A short document you keep visible and update every few months, answering four questions about your subscriber. Fill it in once and it shapes every send afterward — and keeps you honest about who you're actually writing to.
Before You Send: Subject Line Checklist
Run this against every subject line. Seven questions, two minutes, most common problems caught before they reach your list.
- Under 50 characters? Mobile preview cuts off around 40–50 depending on the client.
- Makes a specific promise or opens a genuine curiosity gap?
- Avoids spam triggers — excessive punctuation, ALL CAPS, "free" in the first position?
- Is the urgency real, or did you add "last chance" out of habit?
- Have you set preheader text that completes or extends the subject?
Plug-and-Play Prompt Templates
Fill the brackets with your context and pick the approach that fits — you don't need every template; test which one your list responds to. Each prompt returns five options: A/B test two and bank the rest. For curiosity-driven subject lines: Write 5 subject lines for an email about [topic].
Reflection Exercise: Audit Your Last Email
Before writing new copy, diagnose what you've been sending. Pull up your last email — or one you received that didn't work — and read it with four questions active: Where does the hook start? Is the first sentence about the reader or about you? Does the value section deliver what the hook promised, or change subject?
The Mental Model This Book Builds OnInside the book
Visual preview
A diagram you can keep open while you work.
Table of contents
7 chapters, built to be read in order.
01
Why Email Still Sells
02
The Reader Before the Inbox
03
Subject Lines and the First Five Seconds
04
Writing Email Copy That Moves People
05
Campaigns vs. Newsletters — Two Formats, Two Playbooks
06
Send, Read the Numbers, and Keep Improving
07
Source Notes & Further Reading
112
Pages
12,576
Words
20
Exercises, checklists & tools
7
Chapters
Formats
Three formats. One purchase.
EPUB, PDF, and HTML are included so the book can work on an e-reader, as a designed copy, or as a searchable desk reference.
EPUB
For e-readers and reading apps.
The designed edition with diagrams and layouts intact.
HTML
Searchable, copy-pasteable, and practical as a reference.
Complete guide
The Email That Sells
$6.99
Beginner guide pricing
- ✓EPUB + PDF + HTML included in one purchase
- ✓7 chapters from the complete guide
- ✓DRM-free files for your own devices
- ✓7-day refund review for duplicate purchases, access issues, wrong files, or materially defective downloads
Secure checkout / instant download / tax handled at checkout
Before you buy
Questions, answered.
Does this include the full book?
Yes. You get the complete edition, including the chapter sequence and internal materials described on this page.
Which formats are included?
EPUB, PDF, and HTML are included so you can read on an e-reader, keep a designed copy, or use the searchable browser version.
What is the refund policy?
Because this is an instant digital download, broad change-of-mind refunds are not offered after the files have been accessed. Refund requests are reviewed within 7 days for duplicate purchases, accidental purchases before access, access failures we cannot fix, wrong files, corrupted files, or pages that materially misdescribe the book.