Every section has one job, graded in seconds
You give every section a single, clear job, so your reader can grade it in seconds — instead of wading through notes poured into a template you downloaded two years ago.
Sales & Client Work / Intermediate
The Proposal Machine
Turn a 30-minute discovery call into a polished, personalized pitch in minutes.
The problem
It starts with the situation you're actually in.
You just hung up from a 30-minute call. The prospect was warm, the problem was real, and you promised to "send something over by Friday." Now it's Wednesday night, you have four other commitments, and the blank page is staring back.
You get eight components for your workbench: the discovery call script, the capture sheet, the proposal skeleton, the content library, the drafting prompts, the pricing worksheets, the send-to-signature workflow, and the follow-up cadence. Built once, each one works — and together they prevent the failure that quietly kills deals.
Outcomes
What you'll be able to do.
The two-input rule
You apply the two-input rule that stops a generic AI tool from handing back a proposal-shaped object: confident headings and plausible deliverables the client could have read on three other vendors' pages.
The workflow is the product, not the document
You treat the workflow as the product, not the document — so a finished proposal moves from email to send as one smooth motion rather than a scramble.
The silence is data, not rejection
You read silence as data, not rejection. The tracking link shows the client opened your proposal twice — once for eight minutes, once for ninety seconds on the pricing page — and you know your next move.
Inside the book
A closer look at the work inside.
Build It: Map and time your current pipeline
You open your build file and log your last three proposals — discovery call date, date sent, hours of real work, and outcome — then average your days from call to sent. That honest baseline is what every later gain is measured against.
Dry-run the framework before a live call
You pick a past client whose project you know well and reverse-engineer the sheet from memory, filling all five slots as if you'd run the framework on that original call. The blanks show you exactly which question would have filled each one.
Turn a raw answer into sorted material
A prospect running a 20-person consultancy says they keep losing proposals to bigger firms even when their work is better. A weak call records "client loses deals, wants help." A mining call sorts it on the spot into the problem slot: losing competitive proposals to larger firms despite better work.
A question framework that runs the 30 minutes
Time is the constraint, and thirty minutes disappears fast. A deliberate pace keeps every slot covered without letting rapport eat the clock or making the call feel like a survey — starting with minutes 0–4 to frame and get permission.
Every section has one job — the checklist
- A closing proposal is seven single-job blocks in a fixed order: cover, problem, approach, deliverables, pricing, proof, close.
- One job per block — when a section tries to do two, both blur and the reader stalls.
- Buyers read problem, deliverables, pricing, and the close closely; they skim approach, proof, and bio. Write accordingly.
- Deliverables persuade when they name countable, dated objects, not adjectives.
- Build the skeleton once and swap content into fixed slots; run every draft through the block-level checklist before sending.
Build It: Map and time your current pipelineInside the book
Visual preview
A diagram you can keep open while you work.
Table of contents
9 chapters, built to be read in order.
01
From Call to Contract — The Proposal Machine Mindset
02
Mining the Discovery Call for Pitch-Ready Gold
03
The Anatomy of a Proposal That Closes
04
Building Your Reusable Content Library
05
Prompt-Driven Drafting — Turning Notes into a Personalized Pitch in Minutes
06
Pricing, Packaging, and Scope That Protect Your Margin
07
Tools, Templates, and the Send-to-Signature Workflow
08
Follow-Up, Objections, and Closing the Loop
09
Running and Refining Your Proposal Machine
160
Pages
13,666
Words
46
Exercises, checklists & tools
9
Chapters
Formats
Three formats. One purchase.
EPUB, PDF, and HTML are included so the book can work on an e-reader, as a designed copy, or as a searchable desk reference.
EPUB
For e-readers and reading apps.
The designed edition with diagrams and layouts intact.
HTML
Searchable, copy-pasteable, and practical as a reference.
Complete guide
The Proposal Machine
$9.99
Intermediate guide pricing
- ✓EPUB + PDF + HTML included in one purchase
- ✓9 chapters from the complete guide
- ✓DRM-free files for your own devices
- ✓7-day refund review for duplicate purchases, access issues, wrong files, or materially defective downloads
Secure checkout / instant download / tax handled at checkout
Before you buy
Questions, answered.
Does this include the full book?
Yes. You get the complete edition, including the chapter sequence and internal materials described on this page.
Which formats are included?
EPUB, PDF, and HTML are included so you can read on an e-reader, keep a designed copy, or use the searchable browser version.
What is the refund policy?
Because this is an instant digital download, broad change-of-mind refunds are not offered after the files have been accessed. Refund requests are reviewed within 7 days for duplicate purchases, accidental purchases before access, access failures we cannot fix, wrong files, corrupted files, or pages that materially misdescribe the book.