The Generic AI Draft Problem
You can open a fresh chatbot, type "write me a TikTok script about saving money," and get something back in seconds—but generic is all the default gives you.
Content & Marketing / Intermediate
The Viral Formula
Hooks, scripts, and short-form video ideas generated and refined with AI for TikTok, Reels, and Shorts.
The problem
It starts with the situation you're actually in.
Why You Bought a Formula, Not a Lottery Ticket.
You now hold eight separate skills: a retention model, a hook structure, a briefing block, a volume-generation pass, a beat-by-beat retention map, an ending decision tree, a content system, and a testing log. The danger at this stage isn't ignorance—it's friction.
Outcomes
What you'll be able to do.
Where a Real Script Leaks
You nail the hook—an opener you'd stake a video on—and then, eleven seconds in, you watch the retention graph fall off a cliff. You learn where it leaks.
The Problem With One Good Video
A video works. Then the next morning arrives, you stare at a blank screen, and you face the question every creator hits after a hit: now what?
A Logged Result Is Evidence; an Unlogged One Is a Coincidence
You posted nine videos last month. Two outperformed the rest by a wide margin—one hit four times your usual views, another doubled your saves.
Inside the book
A closer look at the work inside.
Audit Three of Your Own Videos
Pick three videos you posted in the last 90 days—your best performer, your worst, and one in the middle—so the contrast teaches you something. For each, open the analytics your platform already gives you free; TikTok, Instagram, and YouTube all surface retention and average watch time.
Your Baseline Scorecard Is Ready When…
- You have real numbers (not guesses) for all three videos.
- Each video has a 1–5 score on early retention, completion, rewatches, and shares.
- You can name the weakest signal across all three—the pattern, not just one bad post.
- You wrote down one sentence on what your videos consistently do well.
- You saved this scorecard somewhere you'll reuse it. Every later chapter feeds back into it.
Why You Bought a Formula, Not a Lottery Ticket checklist
- You have real numbers (not guesses) for all three videos.
- Each video has a 1–5 score on early retention, completion, rewatches, and shares.
- You can name the weakest signal across all three—the pattern, not just one bad post.
- You wrote down one sentence on what your videos consistently do well.
- You saved this scorecard somewhere you'll reuse it. Every later chapter feeds back into it.
Build Your Hook Bank
A hook bank is a running document of openers you've written, sorted by formula, that you draw from instead of inventing under pressure. Start it now. Step 1: take one topic you'll genuinely make a video about and write its plainest, most boring opener—the "Opener A" version. Seeing the weak default makes the rewrite sharper.
A Hook Is Ready When…
- It resolves in one sentence, roughly 14 words or fewer.
- It contains curiosity, self-relevance, and a clear promise—name all three.
- It uses "you" or names a specific group.
- You can identify which of the three formulas it uses.
- The body of the video actually delivers what the hook promised.
- It sounds natural when you say it aloud.
The Viral Formula frameworkInside the book
Visual preview
A diagram you can keep open while you work.
Table of contents
9 chapters, built to be read in order.
01
What Virality Actually Rewards
02
The Hook in the First Three Seconds
03
Briefing AI So It Writes Like You
04
Generating Hooks and Angles at Volume
05
Scripting for Retention, Beat by Beat
06
Endings, CTAs, and the Share Decision
07
From One Idea to a Content System
08
Testing, Reading the Data, and Iterating
09
Your Repeatable Viral Workflow
184
Pages
13,413
Words
52
Exercises, checklists & tools
9
Chapters
Formats
Three formats. One purchase.
EPUB, PDF, and HTML are included so the book can work on an e-reader, as a designed copy, or as a searchable desk reference.
EPUB
For e-readers and reading apps.
The designed edition with diagrams and layouts intact.
HTML
Searchable, copy-pasteable, and practical as a reference.
Complete guide
The Viral Formula
$9.99
Intermediate guide pricing
- ✓EPUB + PDF + HTML included in one purchase
- ✓9 chapters from the complete guide
- ✓DRM-free files for your own devices
- ✓7-day refund review for duplicate purchases, access issues, wrong files, or materially defective downloads
Secure checkout / instant download / tax handled at checkout
Before you buy
Questions, answered.
Does this include the full book?
Yes. You get the complete edition, including the chapter sequence and internal materials described on this page.
Which formats are included?
EPUB, PDF, and HTML are included so you can read on an e-reader, keep a designed copy, or use the searchable browser version.
What is the refund policy?
Because this is an instant digital download, broad change-of-mind refunds are not offered after the files have been accessed. Refund requests are reviewed within 7 days for duplicate purchases, accidental purchases before access, access failures we cannot fix, wrong files, corrupted files, or pages that materially misdescribe the book.